Nike may have grabbed headlines with the big cross-marketing campaign for Asafa Powell with music provided by current dancehall megastar Mavado, but let’s not forget the big winner and fastest man on the planet Usain Bolt runs for Puma. In keeping with their current momentum for all things running, Puma is gearing up for the release of the L.I.F.T Racer, possibly one of the lightest sneakers you’ll ever set foot in. L.I.F.T, which stands for lite injected foam technology, simply means a lightweight foam is injected into a shoe mold to create a one piece upper, resulting in a shoe that screams efficiency as well as comfort. While most sneakers require the several pieces to be glued and stitched together, this shoe is all one piece with the upper mesh stitched right onto the one piece foam. At a price point of $75, you pretty much can’t go wrong. The L.I.F.T Racer will be available at Puma Concept stores and Finish Line locations nationwide as well as online at store.puma.com and finishline.com starting March 14, 2009, and later on at Nordstrom in April.
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