5756

DJ AM + DJ Premier x Nike – Inside the Design Process With Jesse Leyva

DJ AM + DJ Premier x Nike – Inside the Design Process With Jesse Leyva

nike-x-dj-am-dj-premier-design-process-2

Nike Sportswear Global Design Director Jesse Leyva sat down recently to give us an inside look at how the DJ AM Dunk and DJ Premier Air Force 1 rivalry pack came together. In the video that follows the jump, Leyva discusses how DJ Premier wanted his name to be subtly incorporated into a dark design that would match his own fashion leanings this winter. With AM, it was all about that ‘varsity’ feel, which you can see in the Air Jordan/BTTYS-esque colourway he chose. Click the jump below to get more insight on how this pack came together.

Latest News

Nike Zoom Speed Low II – Black – White – New Images

Even though the man already has two Nike Basketball signatures with a third on the way, there’s no denying the above pictured shoe’s resemblance to...

by Aaron Hope December 31, 2010
0

Nike ACG Air Max Bakin’ Posite Boot – Black | Available @ Nikestore

In today’s recession-stricken economy, it’s getting tougher and tougher to find products that are truly worthy your hard earned money. But the Nike ACG Air...

by John Kim December 31, 2010
0

Nike Air Trainer 1 – Black – Lime + White – Grey

Well, it’s about time, isn’t it? The original Nike Air Trainer 1 took a gracious back seat to allow room for all the 2010 Nike...

by John Kim December 31, 2010
0
Loading...
Exit mobile version