2015 was a huge year for adidas Originals, one that redefined the lifestyle brand with a number of visionary offerings. From collaborations with Kanye West to a refocused release slate that blended performance technology with lifestyle aesthetics, plenty of people added three stripe silhouettes to their weekly rotations. So how will adidas follow up their successful year for 2016? By challenging the way you view the future with their new “Your Future Is Not Mine” video spot. In the short film, we see a number of people marching forward, past a dystopian backdrop and toward a tomorrow captured through a more optimistic lens. Models like the adidas NMD and adidas Tubular Doom also make brief appearances on-foot. Check out the full ad directed by artist Terence Neale below and stay tuned for adidas Originals’ exciting 2016 right here on Sneaker News.
https://youtu.be/CupTwyj3JrI
