In today’s world of high-volume sneaker sales and mass releases, it’s hard to discern culture from trend, but we assure you it still exists. A portion of it revolves around Michael Jordan’s legacy and although MJ’s brand aims to balloon its revenue further into the billions, the excitement and energy from the good ole days still remain. Part of the fun is reporting and experiencing these cultural episodes, and now Jordan Brand, through their new in-house blog, is telling it through their own lens in much more personal voice, with sporadic interviews with shoppers, inside looks at major events, and closer interaction with the brand’s athletes and network of influencers and collaborators. You can visit their blog now on air.jordan.com.
