The Basement was founded in 2013 as a way for London creatives to connect both on and offline to share their passion for culture and community. They then document their experiences and create exclusive content on BasementApproved.com. They’ve since launched a series of short films titled “Real People Do Real Things” that highlights different members of the collective leading to the official unveiling of The Basement Nike Dunk Low collaboration, out at select location in London on July 29th.
The Basement Nike Dunk Low was designed by club member Daniel Pacitti and utilizes an insane 9 different materials ranging from canvas, corduroy denim, mesh, double twill canvas, nubuck, heavyweight denim, flat leather, tumbled leather, and 3M reflective accents. The 18-year-old Pacitti said, “At its heart, The Basement is all about creating opportunities for young people. When designing the shoe, we made each panel a different material to represent the diversity within our community. When they come together, they form something more beautiful and more powerful.”
All proceeds from the collaboration will go toward the Youth Futures organization which provides mentorship for London youth. You can grab your pair on Saturday, July 29th exclusively at The Basement x Nike pop-up in London.
The Basement x Nike Dunk Low
Release Date: July 29th, 2017
Source: Nike News
