Puma is make strong moves to expand the cultural relevance of its brand by aligning with some of the biggest pop stars of our generation. While Rihanna’s continued success with her FENTY line has the brand in touch with the female demographic (not to mention her highly praised NYFW show earlier this week), The Weeknd has been at the forefront of the brand’s TSUGI category that just birthed this high-top KORI silhouette, which was inspired by the Blaze Of Glory. These new options will be perfect for the fall weather coming up, as they feature a modified sole for rougher elements, a high sock collar for warmth, as well as a water-repellent body. The Kori features the brand’s IGNITE technology which is seen across most of its lifestyle/retro models.
The Kori is set to release tomorrow in three colorways for $110 on Puma.com and Puma Lab Powered By Foot Locker. Meanwhile, The Weeknd’s own signature shoe, the Puma Parallel, is set to release in an olive colorway later this Fall.
Puma Tsugi Kori
Release Date: September 15th, 2017
$150
