adidas Adds A Running-Influenced Update To The AlphaBOUNCE Beyond

Ben Felderstein January 30th, 2018 (updated)

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. The opinions and information provided on this site are original editorial content of Sneaker News.

adidas’ new AlhpaBOUNCE Beyond silhouette is strategically designed for athletes who use running as a tool to dominate their sport. Built with a wider midsole and forged stability zones for quick cuts and a continental outsole for increased traction on any and all surfaces.

As part of the Three Stripe’s “Run The Game” campaign, professional athletes, Landon Collins, Damian Lillard, and Florencia Garcia are pictured with the collection to demonstrate the importance that running has in each of their respective sports. While the shoe is designed for running, it is not necessarily geared toward runners, as it is meant to help an athlete gain a competitive edge, control tempo, and in the end, dominate their game.

“Athletes want to be the best at their specific sport and they understand that running is a key factor in obtaining their goals. adidas has worked with a range of vertical athletes – those who compete in sports such as soccer, football, basketball, baseball, field hockey, tennis and boxing – as well as versatile athletes – those who are cultural leaders in dance and modeling – to develop a running shoe that will give them the edge over their competition, making them the best on the court, field or pitch,” Andy Barr, Product Category Director for adidas Running said.

All of the adidas AlphaBOUNCE Beyond colorways you see below utilize the brand’s cutting edge BOUNCE midsole, which adds responsive cushioning for an elastic feel with each step. Head over to your local adidas retailer and pick up your favorite version of the AlphaBOUNCE Beyond on January 17th.