The Air Jordan 4 “Singles Day” Celebrates A Chinese Holiday

Ross Dwyer November 12th, 2018 (updated)

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China’s annual “Singles Day” is a spirited celebration of the solo lifestyle for young single people. Taking place on November 11th — a date selected because the number “1” represents an individual who is alone — Singles Day has risen to become the largest shopping day in the world — both for online and offline sales — because when you’re single, you can treat yourself all you want. This year, Jordan Brand is getting in on the celebration with a special women’s-only Air Jordan 4 that features a bright colorway, and plenty of hidden details to boot. The “Singles Day” 4s call upon a fiery red for the upper, while black accents on the plastic eyestays, the tongue patch, and the heel logo help cool down the temperature just a touch. A red midsole and gum outsole then seemingly complete the look — but there’s more than first meets the eye here. A hidden layer of elegant floral detailing is hidden under the outer layer, appearing as the shoe is worn in and providing a unique finishing touch. The “Singles Day” Air Jordan 4s are set to release November 10th for $190 USD, so circle the date on your calendars and check out a full set of images below while you wait.