The Nike Air Max 1 Gets Oversized Jewel Swoosh Logos And Tongue Labels

Jewel swooshes used to be heavily prominent throughout Nike’s many offerings, seeing quite a few uses on silhouettes like the Soulland x Dunk Hi and Air Force 1, though none are as memorable as the Air Max 1 variations. Calling back to a time that may be long forgotten by newcomer sneakerheads, the usually minuscule execution is found scaled up on an upcoming trio of AM1s, repurposing the iconic logo in what is a continuation of Beaverton’s play on branding. Each of the three colorways — which arrive in black, pink, and tan — take on their own unique finish with the first bearing an iridescent gradient, the second a standard translucence, and the third a more intricate glitter speckling. As the rest of the kit is more traditional in their overall visage, the modified branding hits along the lateral and medial side as well as the tongue are left to do the talking. Releasing most likely at the advent of 2019, the Jewel-toting Air Max 1s are sure to hit Nike.com as well as select stockists at an estimated retail of $130 USD.