If all of the sold out drops and astronomically high resell prices of Off-White and Travis Scott collaborations are any indication, it’s that the Nike/Jordan team have mastered the art of aligning with key influential partners. And as we saw confirmed via an incredible Super Bowl halftime show this past February, the Jumpman music roster is set to expand by one this year with the welcoming of reggaeton artist J Balvin. The Colombian icon, who has been running up the numbers in recent years in terms of popular tunes with the likes of Cardi B, Bad Bunny, Major Lazer, and more, is now receiving his very own Air Jordan 1 collaboration. Balvin discussed in a recent interview that although production was caused to be pushed back due to the COVID-19 pandemic, the kicks will now be targeting a release for the 2020 holiday season.
Visually, the kicks are expressive of the artist’s vibrant fashion sense as the upper, which has been upgraded with edgy/extended overlays, is presented with a vibrant multi-colored gradient base seated next to a cream-colored tongue. Accents arrive by way of stark black shoe strings, as well as his signature happy face logo stamped along the left tongue and lateral heels. Peep a first look here ahead, and keep it locked for more official information related to its release likely on Nike.com and at select stockists.
In other news, the Media Day LeBron 7 is dropping this weekend.
