Towards the last few months of 2020, adidas has been heavily promoting their Ultra Boost agenda with new releases such as a NASA collaboration and the NFL “High School” PE Pack. For the upcoming year, the brand seems to be continuing to roll out new offerings as they revisit the “Cookies and Cream” arrangement for a new Ultra Boost 4.0 DNA.
Variations of the high-contrast, black and white colorway has already dressed the Ultra Boost 1.0 DNA and the newer Ultra 4D this year. Unlike the two aforementioned pairs, the two-tone Primeblue knit pattern extends to the tongue, rather than having the tongue take on a single color. Similar to the Ultra 4D, it sees a black midsole but uses a white heel counter instead. The main distinction is the pop of color used for the Ultra Boost text used on the heel and the adidas branding on the tongue, which are in the appropriately-named “Screaming Orange”.
The pair is set to drop on January 1st at adidas.com for $180.
While you wait, check out the Ultra Boost 4.0 DNA “Watercolor” pack available now.
