Reebok Opens “The Bok Door” Activation To The Public During All-Star Weekend

Michael Le February 17, 2022

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With All-Star Weekend opening back up to the public for 2022, it’d be shame if the brands in attendance didn’t take full advantage. Thankfully, Reebok isn’t letting the opportunity pass, as they’re pulling out all the stops for their upcoming “The Bok Door” activation.

Alongside the release of the Question Mid “25th Anniversary” and brand new Instapump Fury Zone, the event will feature special appearances from close friends Myles Garret, Dee Brown, Allen Iverson, Shaquille O’Neal, and more. Those lucky enough to witness the immersive experience will also be taken back through time to explore the brand’s heritage from where it all began.

“Pump, Question, Fury – Reebok is legendary in basketball and sneakers, so I’m happy to work with the brand in telling its story in Cleveland,” Myles Garrett stated. “This is a big weekend for the city. I hope to see tons of fans and friends at the festivities, and look forward to hanging with the Reebok community, playing games, showing some cool new shoes, and just having a good time.”

Reebok’s All-Star activation will first open its doors to friends and family on February 18th; a public viewing will begin the following day, Feb. 19th, with guests required to RSVP via Eventbrite.com. Expect to be greeted with hoops-inspired activities, video games, exclusive custom gear, and much more.