The Backwards Logo Returns On The Nike Blazer Mid ’77 In White

Elliot Santiago October 21st, 2020 (updated)

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In regards to Nike Sportswear, one of their models that’s surely leading the charge just by the sheer volume of output this year is the classic Nike Blazer Mid ’77. And lately, it’s been drifting away slowly from just appearing in more two-toned makeups (although these are extremely clean), and instead exploring more decorative designs. One of the latest includes styling its upper with oversized backwards Sportswear logos to its lateral wall, a motif kicked off earlier this month with a black/volt colorway. And as of today, it looks as though this will be continued as a new colorway has just emerged by way of official imagery.

Instead, the base layers go for a more classic theme with its clean white leather and grey suede overlay combinations, but alter its Nike branding through its primary Swooshes and heel text with a dark navy tone. Enlarged flipped logos keep their neon spirits consistent, by rather opt for a highlighter orange accent. Peep a closer look here, and find these dropping on Nike.com likely in the coming weeks for their usual $100 retail tag.

For other news, here’s a detailed look at an Off-White Air Force 1 MCA sample.