Brendan Dunne 
The WEST NYC x New Balance 530 project, which launches next weekend, focuses on the fluorescent colors of the runners of yesteryear. Rather than get caught up in current trends like tonal looks or the kind of colorless, black and white creations that have been popular in recent months, the pair embraces its heritage with a fiery mixture of hot reds and deep blues. There’s no real background story here, which is kind of refreshing considering that trend of boutiques coming up with all sorts of mythology surrounding every collab. Find official imagery on the new WEST NYC x New Balance 530 “Project 530” pair and watch for them to release on Saturday, 10/18 at 5:30AM and then online that day at 5:30 PM from West NYC.
West NYC x New Balance 530
Release Date: 10/18/14
Price: $160
