Beyond The Box

Beyond The Box

How A Lawsuit By Big Tobacco And A Cease And Desist By Nike Created A Shoe Legend

Ari Saal Forman’s “Menthol 10s” were created to spark a dialogue, but things went south when it caught the attention of a Big Tobacco company....

By John Kim May 2, 2018
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ESPO Reveals Never-Before Seen Sample Of His Clear Air Force 2

In the earlier days of Nike collaborations, the partnering artists, designers and creatives were fairly limited in terms of what could be done. Most (if...

By Sneaker News April 25, 2018
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How The DQM x Air Max 90 “Bacon” Was Made

Last week, we launched the first episode of Beyond The Box, a sneaker “unboxing” series with the artists, designers, and collaborators who worked directly on...

By John Kim March 26, 2018
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